VULPINE

It Started with a Call

Felix learned magic from hotel rooms. As a consultant, he spent 200+ nights a year traveling for business between the US, Asia, and Europe—endless client meetings, conferences, and workshops. A deck of cards was the one thing that always fit in his bag—and the only item customs never questioned. The gaffed decks? Those always got a second look.

Most of what he learned came from Ellusionist DVDs. And a lot of those featured this guy named Adam Wilber. But what struck Felix wasn't just the magic—it was how Adam talked about innovation and product development. Felix's specialty. He remembers thinking: "This guy gets it."

The Biggest Lockdown of the Century

We had just registered the companies in Austria and the US. The paperwork had barely been approved when—two weeks later—the world stopped. Production costs exploded. Shipping costs went through the roof. Factories shut down.

Adam and I spent weeks on Zoom calls, developing 12 products while everything stood still.

Six months later, we shipped our first product.

The Genesis System

With the first release behind us, Adam got to work on something he'd been perfecting for years. Hand-made by Adam himself—every single unit crafted with precision. Over 12,000 pages screenprinted by hand for the first run.

Revolutionary card magic that sold out in just 24 hours. Due to popular demand, we released a very limited Version 2—but that's it. If you have one, hold onto it. It's a collector's item now.

We were starting to realize: when you build for real-world performers instead of demo videos, people notice.

In Case of Emergency

While the courses were in development, we never stopped creating props. A miniature fire alarm that's actually a clever switch box. The signed card ends up inside—and everyone gets to pull the alarm. It taps into something universal: we've all wanted to pull a fire alarm at some point.

Ultra-thin, fits in your pocket. Works with any deck. Comes with 13 videos, 3 full routines, and a metal carrying case. This one caught the attention of someone we deeply respect.

Reinventing a 5,000-Year-Old Trick

The Amazing Coffee Cups. The Cups and Balls is the most iconic effect in magic—performed for over five millennia. How do you put a fresh spin on something that ancient?

We obsessed over every detail. The size, shape, and texture of the beans. Components designed to perform, not just look good in a box.

The result: a complete kit for performers of all levels—from first-timers to professionals. This became our flagship product.

Featured in Genii Magazine with multiple pages including our full backstory, and included in Aladin Magazine's definitive deep dive on the cups and balls—the classic of all classics.

What? When? Where? Why? Wallet

Not every product starts with a plan. Adam and Justin Miller had a brainstorming session one day, and from that spark came an idea. Weeks later: What. When. Where. Why—or everything at once.

We tested it. The responses were off the chain—and it showed in the demand. Word spread fast, and we couldn't have anticipated the love we received. Sometimes the best things come from unexpected places.

The Gaff Lighter Project

Eleven killer routines and a drag-and-drop template that lets you create your own effects. Custom-made vinyl stickers that fit perfectly onto standard Bic lighters. Perfect for strolling, walk-around, or intimate close-up performances.

The Colour Changing Lighter, Barber Shop Poll, Banksy, The Google Effect, Crazy Cat Lady, Twisted Queen, Hypnotic Lighter, The Lighter Safe, Animated Bic Logo, The Ice Breaker, and Your Card Lighter—each designed to turn an everyday object into a moment of wonder.

Accessible to magicians of all skill levels. The best bang for your buck in close-up magic—period.

Color Psychology

Predict the exact colors your spectators will choose—every single time. Road-tested over 18 months in Adam's private shows. Now available at Alakazam through our friend Peter Nardi.

Four brightly colored wallets, each containing a matching slip of paper. Three spectators freely pick their colors, leaving you with the fourth. When they read their slips, there's humor—the predictions seem to prove nothing. Then the final reveal hits: you predicted not only what color each spectator would pick, but also what color they'd leave you with.

Road-tested over 18 months and 50+ shows in Adam's private performances. Works on stage, close-up, or parlor. Multiple performing styles taught so you're never limited to one routine. The wallets are 100% vegan leather with matching stitching—bold enough to see from the largest stages.

Customizable to any language with included templates. Adam is severely color blind himself—and performs this without any issues. If you're looking for a trick that can immediately go into your working sets, Color Psychology was made for you.

Now available at Alakazam Magic through our great friend Peter Nardi.

Mission Complete

Four years. Twelve products. Countless hours on Zoom calls, prototypes, and late-night problem solving. Rights sold to Alakazam and to other trusted partners. The products live on. The brand lives on.

We did exactly what we set out to do. And this is how it happened.